Pacific Optics

Pacific Optics was incorporated in 1994, and so began a journey which has lead to its current market status as the largest supplier of sunglasses to the Australian C-Store market.

As its business title suggests, Pacific Optics’ origin was as a specialist sunglass company and this product continues to remain at the core of the business. Sunglasses have ultimately proven to be the catalyst in cementing Pacific Optics’ position within the Petrol & Convenience channel. This in turn has enabled us to introduce new product into the market with the ultimate goal of strengthening the Aerial brand and extending our market share.

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